The first thing you’ll need to do, before you file anything with the state of New Jersey, is settle on a name for your business. If you operate as a limited liability company, the name of your business must include those specific words, or the abbreviation “LLC.” You must also choose a name that consumers won’t reasonably confuse with other existing commercial enterprises. You can check name availability with the New Jersey Business Record Service, and can reserve a name for 120 days by filing the appropriate documentation with the New Jersey Division of Revenue and Enterprise Services.
It’s important to understand that you can actually conduct business under a different name than your business’s legal name, but you must also register that name (your DBA, or “doing business as” name) with the state of New Jersey.
Once you have determined the name and/or DBA of your business, you must appoint someone to act as your “registered agent.” That person must agree to accept all legal documents on your behalf. Your registered agent must provide a valid street address—a P.O. Box will not be acceptable.
You are now ready to file the required documents with the state of New Jersey to create your new legal entity. We will look at the steps involved in that part of the process in Part Two of this series.
At the office of Howard N. Sobel, we provide comprehensive legal counsel to businesses and business owners. Contact our office online or call us at 856-424-6400 to set up a free initial consultation. Evening and weekend appointments can be arranged upon request. We accept all major credit cards.
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